Everybody messes up. In relationships. In business. In life. It's a fact
of human nature that we're flawed. People aren't inherently bad, but
humans tend to do a lot of bad things. Everyone has engaged in behavior
they're not proud of. We all have secrets, and we're all prone to traits
and impulses we wish we didn't have. History, literature, and music for
centuries have given us examples of falls from grace, tragedies, and
fatal flaws.
And then came the digital age. With the
proliferation of social media, so much of our personal and professional
behavior can suddenly find itself in the public view. What we do
personally affects us professionally and vice versa. The human tendency
to fail those who trust us has changed from a personal crisis to one
with a large audience often clamoring for some measure of retribution.
As humans, professionally and personally, we find ourselves at risk of
lasting reputational damage if we don't find a way to recover and move
forward.
Beyond Sorry: How to Own Up, Make Good, and Move Forward
After a Crisis lays out the framework for people to offer sincere and
lasting apologies that can help turn around their careers or personal
lives in the digital age.
Redemption of one's reputation isn't
easy. It takes more than a simple apology. That's what going beyond
sorry means: taking the extra steps to ensure you can fight all the
hurdles in your way. Beyond Sorry explores the steps one needs to take
to move forward, including finding the right words, delivering the
message with credibility, taking ownership of our actions and behaviors,
and living a life that shows those around us that we're worthy of
another chance.
