The Clock that Had no Hands - Herbert Kaufman

The Clock that Had no Hands

By Herbert Kaufman

  • Release Date: 1947-01-01
  • Genre: Business & Personal Finance

Description

The Clock that Had no Hands is a Book About Advertising and Sales. This book describes that Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. He has no way of recording his movements. He can no more expect a twentieth century success with nineteenth century methods, than he can wear the same sized shoes as a man, which fitted him in his boyhood. His father and mother were content with neighborhood shops and bobtail cars; nothing better could be had in their day.

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