How to Market With Respect for Others, the Planet and Yourself
Is marketing evil? Does marketing necessarily produce an over-consuming society where people are brutish and nasty to one another?
No. Find out how you can attract clients and customers without harming others, the planet or your own self-respect.
This concise ebook by veteran marketer Marcia Yudkin offers 12 guidelines for ethical marketing, abundant examples of common practices to avoid, and a checklist of eight questions to help you determine the moral course of action.
Should you aim for as many buyers as you can, no matter what?
Why is responsible packaging important?
What should you do with respect to buyer's remorse?
Fear, greed and shame sell! Yes, but...
Should we view marketing as "a numbers game"?
Is it still possible (and wise) to respect customer privacy?
Do you know the many faces of deception in marketing?
How can we respect shoppers' diversity?
What's the relationship between authentic marketing and ethics?
No-Harm Marketing Ethics addresses the above issues with challenging real-life examples and commentary. Use the list of questions it ends with to guide ethical decision making in a world with many questionable shades of gray.
